Choosing the right property management platform can make all the difference in giving you a leg up on the competition while helping you foster more meaningful relationships with your clients. Here are some features you should plan to integrate.
We live in a time where customers value the overall user experience (UX) a brand provides more than they ever have in the past due to the plethora of options available to them. Moreover, each tries to do better than the other when it comes to catching the customer’s attention.
According to UXCam.com, “every dollar invested in user experience translates into a $100 return (ROI = 9,900%).” Therefore, if your property management platform is not optimized for UX, it is a sure sign that you need to upgrade your software to make it more intuitive and easy to use for all your end user groups. .
To help you, here is a list of some essential features that you should include in your property management platform when trying to provide an optimal user experience.
1. Simplified communications
One of the most important features of the UX-driven property management platform is the streamlined communications. It helps you deliver an exceptional customer experience.
After all, good communication is the key to fostering a healthy relationship, whether professional, family or between owners and managers.
The right communication channels can also help landlords find responsible tenants and tenants. find the perfect rental home in no time.
To achieve this, your platform should, at the very least, have features like customizable templates, a built-in chatbot, message automation, tenant access, and owner access so your customers can easily log in when they want to see a real-time view. of their financial data, statistical data on growth and other statistics focused on the companies as a whole.
This way, everyone who uses the platform spends less time searching for information — and more time fostering meaningful, long-term relationships.
2. Cloud integration
Integrating the property management platform with a cloud solution can go a long way in ensuring that a landlord’s customers data remains secure and is backed up at regular intervals. This further enhances the user experience, especially because it is an easy-to-use and convenient technique.
You can easily use security controls such as multi-factor authentication (MFA), access controls, and compliance features in the cloud environment to provide a sense of security and increased satisfaction to your customers.
The cloud also helps to make data more interoperable, which means that all authorized people inside and outside the organization can consult all this data at any time, even remotely.
This can be especially useful if you have a lot of clients going the BRRRR (buy, rehab, lease, refinance, repeat) route, as they require you to manage many different types of properties (e.g. hotels, residential projects , commercial projects) at a time.
3. An easily accessible customer service option
Customer service is important when you want to improve the user’s experience with your platform because it keeps them engaged and, in turn, helps you get more value out of them.
By providing exceptional customer service, your business can easily cultivate a loyal consumer base that drives referrals and provides positive reviews and testimonials, allowing you to recoup customer acquisition costs in no time.
You can easily include a responsive customer support option or a 24-hour chatbot on your property management platform using which your clients can contact you anytime.
This will improve accessibility and leave them very satisfied and wanting to come back for more. It’s a win-win situation for you and your customers.
4. Responsive Design
Basically, responsive design is nothing more than a way to make a website or an application so that it automatically resizes its elements and content according to the screen size of the device on which it is viewed (e.g. smartphones, desktops, tablets).
The end goal of using such a design within your platform is to avoid unnecessary scrolling, resizing, panning or zooming that occurs when sites have not been optimized for different devices. These websites are usually quite difficult for customers to navigate, and it can even cost your potential customers who become frustrated trying to figure out how to do something.
A responsive interface can be one of your best tools for providing an optimal user experience. It can help you solve many problems for your customers.
This will make your platform look better on devices with both large and small screens, make it mobile-friendly, and increase the time visitors spend on your website/app. It can also help you improve your search engine rankings and attract more leads overtime.
The bottom line?
Overall, optimizing your platform’s user experience has more to do with designing things with your customers in mind than it is just following industry best practices and what worked for others.
Choosing the right property management platform can make all the difference in giving you an edge over your industry peers while helping you foster more meaningful relationships with your long-term clients.
With property management running on autopilot, landlords can focus on providing better customer service to their tenants, who are treated like customers, while saving time and money.
sachine Latawa is the founder and CEO of Tirios. Connect with him on Facebook, Twitter or LinkedIn.