Data brokers resist pressure to stop collecting information on pregnant women

Democratic lawmakers are pressuring data brokers to stop collecting information about pregnant women to protect those who want abortions. They are not much luck. From a report: For years, brokers have sold data sets on millions of expectant parents, from their quarterly status to their preferred birthing methods. Now that the Supreme Court has overturned Roe v. Wade, that same data is becoming a political issue, with abortion rights groups warning that states banning abortion are likely to weaponize it. In the three months since POLITICO reported on the draft opinion against Roe, many congressional Democrats have sent letters to data brokers urging them to end the practice, vowed to question companies on their collections and have introduced bills to restrict the collection and sale of reproductive health data. .

But in the absence of federal data privacy legislation or any likely possibility that it will gain the necessary support to pass, many brokers ignore it. POLITICO found more than 30 lists of data brokers offering information on expectant parents or selling access to such people through mass emailing. Twenty-five of them were updated after the Supreme Court’s decision on Roe v. Wade on June 24. PK List Marketing also updated its “She’s Having A Baby – PRENATAL” mailing list on August 1, according to its listing on NextMark, a marketing mailing list directory.