by: Viknesh Vijayenthiran, editor of the Motor Authority
(Motor Authority) Select Dodge dealerships across the country, numbering nearly 100, have opened the doors to a new venture aimed specifically at performance enthusiasts.
Known as Dodge Power Brokers, these dealerships are the exclusive headquarters for new factory performance parts developed under Dodge Direct Connect Program announced last November.
Power Brokers dealerships have the equipment and personnel to handle Direct Connection parts. They also have specialists who can provide performance information not only for the street but also for the track. Some of the direct-connect parts were designed specifically for track use, even including a body-in-white that can be used to build a drag racer.
Parts can be viewed and ordered through the new www.DCPerformance.com website. Currently parts are available for the Challenger, Charger and Durango. Sorry, owners of Journey. A detailed catalog with all parts will also be available for purchase from spring.
Dodge said the Power Brokers network currently covers 34 states and will expand in the coming months. When Direct Connection parts are installed by a Power Brokers dealer, the car’s original factory warranty is maintained.
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