Luxury Presence launches a referral network for the best brokers

The Santa Monica-based marketing startup, which raised $5.4 million in 2020, is launching Global Collective, a referral network for agents who’ve made over $1 billion in sales.

October is luxury month at Inman. All month, we’ll be talking to top producers from across the country, offering advice on how to join their ranks, and more. This all leads up to Luxury Connect at the Aria Hotel (October 25-26, 2021, join us) and a live presentation of the winners of the Inman Golden I Club.

Real estate marketing company Luxury Presence is launching a joint referral network for its most profitable agents.

The Santa Monica-based luxury marketing startup, which raised $5.4 million in a Series A funding round in 2020, offers agents marketing websites and software designed to attract clients from luxury. His latest offering will be known as Global collective and work as a referral network of agents and teams who have brought in over $1 billion in their careers – members will cross-promote their properties, share referrals and market to buyers of targeted luxury.

“Obviously there are a lot of people moving to new cities and referral partnerships are becoming more and more important,” Malte Kramer, founder and CEO of Luxury Presence, told Inman. “We are excited for what this will enable our customers and members.”

Malta said the network is primarily a way to increase exposure – many of these agents work with ultra-luxury properties worth over $20 million and as a result find that the pool of ‘available buyers is often quite small. He said it was useful to have both a national and international network of agents who work with these types of buyers because very often people who can afford properties in this price range move to different cities. Agents will be able to select their list to share with the wider network, which will make it appear on other members’ websites.

Global collective

“A lot of it is to increase exposure for those ads and cross-market with other agents,” Kramer said. “We provide our members with the technology to do this very easily. They can feature their ads on the website of these other members and in doing so increase their visibility beyond their own market. »

The initial launch includes 30 agents out of the company’s 3,500 customers. These include, among others, Barry Cohen ($6 billion in career sales), Jade Mills ($6 billion in career sales), Dawn McKenna ($2.5 billion in career sales), Matthew Breitenbach ($2 billion in career sales) and Ginger Martin ($2 billion in career sales).

To join, agents can go to the Global Collective website “Become a member” page and submit an application. Agents who have not yet reached the billion dollar threshold can use the regular resources of Luxury Presence to grow their business.

“It goes beyond the market that a member is in and is about the partnerships that one has domestically and internationally,” Kramer said. “In the high-end market, buyers are often second home buyers and high net worth individuals looking for different markets. These partnerships then become essential in finding buyers for one’s homes.

The goal is to attract over 100 members by the end of next year, with a focus on the international market. It will also host an annual meeting; the first is scheduled for January 2022 in Los Angeles.

Email Veronika Bondarenko