Launched by Alex Caron in February 2021, Hart & Caron has three clients and is expected to grow by the end of 2021
If you had told Alex Caron a few years ago that he would move from Quebec to Ontario, watch Netflix to learn English and eventually start a full career
service property management company, he would have laughed. Really laughed. “I would have said, ‘You’re a liar!’… I knew three words in English: ‘yes’, ‘no’ and
‘toaster’. Fast forward nearly four years, and the ambitious twenty-three-year-old isn’t laughing. He just smiles thinking back to all he’s accomplished.
In January 2018, Caron moved from Quebec to North Bay – for love. It was not an easy time. He was on welfare for several years and worked at Food Basics to help pay the bills. He and his girlfriend at the time lived in a rental property. And although the relationship didn’t work out, fate intervened and steered Caron in a new direction that would change the course of his life.
The couple’s landlord was paying a property manager to look after the house, but the jobs were slipping through the cracks. Alex suggested he could do better. In exchange for a reduced rent, he goes into property management. The experience gave him a taste of a whole new world, and he found he loved it. Although it took time for his vision to come to fruition, Caron kept the faith.
Inspired by a special new woman in his life, he incorporated Hart & Caron in February and now has a list of three clients. The company has big goals: twenty-five customers by the end of 2021. An advertising campaign is in the works and Caron can’t wait for it all to unfold.
What sets his company apart? Personalization. Caron adapts its packages to the specific needs of each client. He screens tenants and does everything from snow removal to lawn care and house cleaning, as well as on-call and contracting services. He also checks vacant homes for snowbirds and cabin owners.
This might sound pretty standard. But ask Caron, and he’ll tell you he’s not just running a business, he’s building a brand. “My brand should represent my values,” he says with the enthusiasm that characterizes his trademark. It is a brand based on loyalty, honesty and trust. “I treat my clients like friends, like neighbors!”
Inspired by entrepreneurs like Bill Gates, Robert Kiyosaki and Elon Musk, Caron feels driven to succeed. “These people who are now billionaires were once
someone like me. They got where they are because they put love, values and quality into their brand.
Fortunately, Caron cares as much about its community as it does about its customers. His compassion for the people of North Bay stems in part from the difficult times he went through when he moved. It also stems from the delinquency and opioid crisis he sees every day on the streets of his neighborhood.
His desire to give back recently led him to join Vision 2025, North Bay’s long-term centennial celebration. In September, Caron hosted the group’s community weeding event. He loved her. And now he wants to help bring festivals, events and beauty back to the city – a city he loves.
According to Caron, whether in business or in life, the basics are simple. “With determination and motivation, you can accomplish anything! »