Notable real estate professionals continue to reap the rewards of innovations sparked by the pandemic. In this group of notables, many brokers, individuals and teams, sold the most expensive home of their careers or broke their own sales volume records in 2021. More than a handful took over listings that languished on market for months, worked their marketing magic, relisted properties and found buyers within days.
Advertising with QR codes and on social media, including TikTok, continued to pay off for brokers, as did digital staging and the use of Zoom to show properties to out-of-town buyers. the city.
As they doubled or tripled their business and sold unique properties (one of seven homes on Lake Shore Drive and the Walgreen estate in Lake Forest, to name just two), the brokers did not forget the communities they serve. Brokers honored here serve on non-profit arts boards, raise funds for scholarships, support children’s charities, donate to food pantries, and otherwise help make the Chicago area stronger.
By Lisa Bertagnoli, Kate Rockwood and Jennifer Thomas
METHODOLOGY: The people featured did not pay to be included. Their profiles were drawn from the submitted application documents. This list is incomprehensible. It only includes people for whom nominations have been submitted and accepted after review by the editors. To qualify for the list, candidates must have met certain sales criteria, have at least 10 years of experience (individuals and team leaders), demonstrate an innovative approach to marketing homes and have a leadership presence. in the sector and the community.