Rocket Pro TPO, a division of Rocket Mortgage of Detroit that works with independent mortgage brokers, announced four innovations to help brokers grow, strengthen and protect their businesses.
The initiatives involve technology, a network of industry contacts, marketing and an upgrade to the Rocket Connect tool.
“The mortgage market is huge, the pie is nearly endless, and it’s our responsibility to help the brokers who work with us get a bigger slice of it,” says Austin Niemiec, executive vice president at Rocket Pro TPO. “Today’s announcement is about breaking down barriers and building bridges – helping brokers leverage the tools, resources and knowledge that Rocket Mortgage has built as the nation’s largest mortgage lender. “
Rocket Pro TPO offers broker clients the use of a new Rocket Pro TPO Client Portal to upload and electronically sign their mortgage documents. Brokers will also be able to choose how to customize the portal. They can have their standalone brand or co-brand it with Rocket, showing they are aligned with industry-leading technology. The new technology was designed to save brokers time and help them grow their business.
Additionally, Rocket Pro TPO will help partners connect with more real estate professionals and leverage those relationships to grow their businesses.
One of the ways brokers can meet more agents is through Rocket Homes, a technology-driven real estate service provider. The company has a home search site in 50 states and a nationwide network of nearly 25,000 verified partner agents. Many homebuyers who visit the Rocket Homes site do not work with a mortgage company. Starting this week, however, when Rocket Homes connects homebuyers with one of its partner agents, the company will also introduce select buyers to one of Rocket Pro TPO’s Pinnacle Partners.
Additionally, Rocket Pro TPO connects Brokers with Realtors through Pro Mixers – networking events where Brokers can benefit from the agent relationships Rocket has forged over the past 36 years. The first Pro Mixer will take place in November, with 200 real estate agents and Rocket Pro TPO partners gathering in San Francisco. The company will share details of other Pro Mixer events across the country in the coming months.
Rocket Pro TPO is also launching a completely rebuilt marketing hub – delivering marketing materials directly within the broker portal. The new Marketing Hub has been redesigned to be more intuitive, searchable and easier to use. It also offers more customization than ever before, giving brokers the ability to change the font, color and images of marketing materials to suit their brand.
Brokers can also create marketing materials that use their own brand or co-brand with Rocket or their real estate partners. More importantly, according to the company, there is a new learning center that provides guidance and training to brokers so they can use their marketing dollars to generate more business.
Rocket Pro TPO also adds two enhancements to its Rocket Connect tool. The company has committed to a two-hour response time for all Rocket Connect inquiries and is now giving brokers the option to escalate immediately to operations managers. The new additions to Rocket Connect are now available on the Rocket Pro TPO broker portal.
“We know our broker partners work hard to build relationships with local real estate professionals and we want to protect those relationships,” Niemiec says. “We will honor these relationships, while leveraging our Rocket platform to help brokers create new partnerships. The truth is, there is plenty of business for everyone to succeed in the mortgage market and this is yet another example of Rocket Pro TPO’s commitment to investing in our partner brokers.